Big agency experience for small places.

Award-winning design — brought to growing businesses, charities and local organisations with small budgets.

Recent work

About

I’m Will Renny — I’m an award winning designer based in Faversham, Kent with a background in leading digital creative and design agencies and founder of Wilren Studio.

After twenty years leading digital creative and design projects for clients including Intel, Rolls-Royce, Ford, Bacardi, Ferrari and the Financial Times, I’m now bringing that standard of work to businesses that don’t have access to expensive creative design agencies.

I can design you better websites, sharper content and more meaningful engagement with the people who matter to you, all within small budgets.

Get in touch

I provide free 1 hour digital reviews, no strings attached. I'll look at your current website and social presence, identify the most important things to improve, and give you a short written summary to keep. No obligation to go further (absolutely no sales chat, just a free professional evaluation).

What I do

A complete digital presence service — whether you are just starting out or need help to improve what you have, I can help you.

I can help you even if you don’t have a clear brief - if you just have a feeling that your digital presence could be doing more for you, I’m always happy to have a conversation. No jargon, no hard sell — just an honest chat about what might actually help.

  • With over ten years of creative & design experience for major brands, I have a keen eye for both visual design and designing experiences that work.

    I can design responsive websites, mobile apps and improve your service design.

    I can also set you up on Squarespace, Webflow, Wix or any platform of your choice — and handle domain registration and hosting setup too.

    If you need a bespoke design, I can also provide that, working alongside a dedicated website or mobile developer.

  • I shoot and edit video & photographic content tailored for your website, social media and digital campaigns — from short-form social clips to longer promotional pieces.

    I also create graphic design for marketing across channels, including print material.

  • I’ve worked with many well known brands as well as small startups to develop strategy to improve and grow audience and customer engagement, including improving sales funnels and user experience, with measurable results.

  • A set number of hours each week or month dedicated to keeping your digital presence fresh, consistent and working. Website updates, social posting, email campaigns — taken off your plate entirely. This is how a one-off project becomes something that keeps delivering for you long after launch.

Get in touch

The experience behind the studio.

Before I set up Wilren Studio, I spent over twenty years designing digital experiences for some of the world’s most demanding clients — Rolls-Royce, Ford, Ferrari, the Financial Times and Which?, among many others.

That work gave me an uncompromising sense of what good looks like: not just visually, but in how something works, feels and connects with the people it’s designed for.

Rolls-Royce

Close-up of a Rolls-Royce jet engine on a plane indoors with window light in the background.

Working with the design agency Candyspace, I led the discovery and UX design for a project to redesign digital services for one of the world’s most iconic engineering brands — making complex global operations feel seamless for the customers and support teams who rely on them every day.

Ford GT

Rear view of a white sports car with a large rear wing, round tail lights, and dual exhausts, on a race track at sunset.

In my capacity as Design Director for Conjure, a digital design studio, I led a year-long design project for Ford. Designing every screen, display and digital interface inside Ford’s legendary GT supercar. Every pixel had to match the car’s performance.

Which?

Infographic titled 'Winter Experience Design' showing steps of a project with icons and brief descriptions: 1. Brief, 2. Target audience, 3. Research, 4. Design sprint, 5. Ideas, 6. Future experience map, 7. Final insights, with a red 'Which?' logo in the bottom right corner.

Helping one of the UK’s most trusted consumer brands understand what their customers really needed — then redesigning their experience around those insights. I helped Which? to better understand and improve their service to customers.

Financial Times

Leading product design for internal, editorial systems at the Financial Times — helping one of the world’s most respected news organisations work smarter and serve its readers better.

I also led a comprehensive review of the FT’s suite of email newsletters, redesigned them, and made it easier for editors to create and edit their content.

Other past clients

I’ve worked with the following brands:

Unilever, Ferrari, The Economist, Jaguar Land Rover, Findmypast, Rolls-Royce, Which?, Nespresso, Ford, Vitality, Tate Galleries, Lloyds Bank, Intel, Motorola, Kraft, Lynx, AOL, Financial Times, Vodafone, VW, Microsoft, Bacardi, Mini and Alfa Romeo, as well as a few early stage startups.

If you’d like to know more about my experience and how I might be able to help you create better impact with with low budgets, please get in touch to see how I could help you.

  • "Will is an obvious creative talent but in addition he brings an invaluable focus and clarity to the entire product workflow"

    —Anup Prewal, Chief Data Officer at DC Thomson

  • "Will has a rare creative talent, not only to come up with the vision but also to get teams to realise it to full effect."

    —Neil Deakin, Conversational AI expert

  • "Highy taented individual, whom I had the pleasure to work alongside within one of the most highly regarded creative departments in the industry."

    —Fenton Butcher, Experience, Service & Product Design Lead

  • Will was great fun to work with on Wall's global account and our award winning smile activated vending machine! Hope we get to work together again.

    Grag Boullin, SVP Experience & Innovation at Mastercard

  • Will appears to have the innate ability to understand rapidly the engagement required at a creative and dialogue level to deliver against client aims and goals.

    Richard Conyard, Owner at Think Play Solve