Recent work

Beach Creative

Banner for Beach Creative featuring an artistic background with silhouettes of people at a craft fair, with menu options for What's On, Venue Hire, Volunteer, News, Toast Cafe, Herne Bay Events, and a call-to-action button for Donate. Main text announces a creative spring market on March 29.

I worked with Beach Creative, a local Community Interest Company (CIC) in Herne Bay, to redesign their website, improve content publishing and event promotion.

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Previous work

The experience behind the studio.

Before I set up Wilren Studio, I spent over twenty years designing digital experiences for some of the world’s most demanding clients — Rolls-Royce, Ford, Ferrari, the Financial Times and Which, among many others. Below are some examples of previous work.

Rolls-Royce

A digital screenshot displaying an airline's fleet management and maintenance web application interface. Visible are various sections including fleet overview, flying hours, invoices, resources, tech publications, and user profile.

Working with the design agency Candyspace, I led the discovery and UX design for a project to redesign digital services for one of the world’s most iconic engineering brands — making complex global operations feel seamless for the customers and support teams who rely on them every day.

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Ford GT

Rear view of a white sports car with a large rear wing, round tail lights, and dual exhausts, on a race track at sunset.
Close-up of a digital car dashboard with a focus on the speedometer, gear indicator, and navigation display, viewed through the windshield.

In my capacity as Design Director for Conjure, a digital design studio, I led a year-long design project for Ford.

Designing every screen, display and digital interface inside Ford’s legendary GT supercar. Every pixel had to match the car’s performance.

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Which?

Infographic titled 'Winter Experience Design' showing steps of a project with icons and brief descriptions: 1. Brief, 2. Target audience, 3. Research, 4. Design sprint, 5. Ideas, 6. Future experience map, 7. Final insights, with a red 'Which?' logo in the bottom right corner.
Group of people discussing ideas in front of solution sketches on a whiteboard at an indoor office or conference room.

Helping one of the UK’s most trusted consumer brands understand what their customers really needed — then redesigning their experience around those insights. I helped Which? to better understand and improve their service to customers.

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Financial Times

A digital layout illustrating the use of bespoke illustrations in communication, showing various screenshots of news articles and newsletters with annotations explaining how illustrations can convey themes, create personality, and add humor or visual interest.
A digital layout illustrating the use of bespoke illustrations in communication, showing various screenshots of news articles and newsletters with annotations explaining how illustrations can convey themes, create personality, and add humor or visual interest.
The logo of the Financial Times, featuring a peach-colored square with the black letters 'FT' and the words 'Financial Times' to the right.

Leading product design for internal, editorial systems at the Financial Times — helping one of the world’s most respected news organisations work smarter and serve its readers better.

I also led a comprehensive review of the FT’s suite of email newsletters, redesigned them, and made it easier for editors to create and edit their content.

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Other past clients

I’ve worked with the following brands:

Unilever, Ferrari, The Economist, Jaguar Land Rover, Findmypast, Rolls-Royce, Which?, Nespresso, Ford, Vitality, Tate Galleries, Lloyds Bank, Intel, Motorola, Kraft, Lynx, AOL, Financial Times, Vodafone, VW, Microsoft, Bacardi, Mini and Alfa Romeo, as well as a few early stage startups.

If you’d like to know more about my experience and how I might be able to help you create better impact with with low budgets, please get in touch to see how I could help you.

  • "Will is an obvious creative talent but in addition he brings an invaluable focus and clarity to the entire product workflow"

    —Anup Prewal, Chief Data Officer at DC Thomson

  • "Will has a rare creative talent, not only to come up with the vision but also to get teams to realise it to full effect."

    —Neil Deakin, Conversational AI expert

  • "Highy talented individual, whom I had the pleasure to work alongside within one of the most highly regarded creative departments in the industry."

    —Fenton Butcher, Experience, Service & Product Design Lead

  • "Will was great fun to work with on Wall's global account and our award winning smile activated vending machine! Hope we get to work together again."

    —Greg Boullin, SVP Experience & Innovation at Mastercard

  • "Will appears to have the innate ability to understand rapidly the engagement required at a creative and dialogue level to deliver against client aims and goals."

    —Richard Conyard, Owner at Think Play Solve

  • "Will was a pleasure to work with and made a long-lasting impact here. I wouldn’t hesitate to recommend him."

    —Alice Deighton, Events Coordinator, Beach Creative